Phoenix, 2012-2013

The latest test run of IRE, now fully integrated into a travel industry focus as Recorded Experience Design (RED), was called “Thrill Box.” A major hotel, along with a few other locally-based businesses, agreed to sponsor us to help execute

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Phoenix, 2012-2013

The latest test run of IRE, now fully integrated into a travel industry focus as Recorded Experience Design (RED), was called “Thrill Box.” A major hotel, along with a few other locally-based businesses, agreed to sponsor us to help execute

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Europe, Summer 2012

These were more exercises in production efficiency, from story concept to post production. Just prior to shooting in Europe, I ran another execution in Los Angeles, which took just 10 hours to produce a 5-minute short (watch it here).

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Europe, Summer 2012

These were more exercises in production efficiency, from story concept to post production. Just prior to shooting in Europe, I ran another execution in Los Angeles, which took just 10 hours to produce a 5-minute short (watch it here).

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New York, March 2012

After writing a script called “Wave,” I worked with actor Shing Ka to put together a trailer: Then, I organized a demo execution of the concept where actors were again injected, in character, at a party sponsored by Asahi. No

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New York, March 2012

After writing a script called “Wave,” I worked with actor Shing Ka to put together a trailer: Then, I organized a demo execution of the concept where actors were again injected, in character, at a party sponsored by Asahi. No

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Honolulu In Winter, October 2010

See the online blog of one of the film’s characters, anecdotalist Michael Hennessy, here. Below: A sampling of the film, and more than a trailer. Download the entire film here. Although the product placement opportunities are there for hotels, airlines,

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Honolulu In Winter, October 2010

See the online blog of one of the film’s characters, anecdotalist Michael Hennessy, here. Below: A sampling of the film, and more than a trailer. Download the entire film here. Although the product placement opportunities are there for hotels, airlines,

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Case Study #1: Room 101, Beijing, 2008

In 1999, when the original idea for “Faction” crystallized, we were still a long way from the dynamics currently afforded by HDSLRs… INTERACTIVE REALITY ENTERTAINMENT by Shannon Lowell Frady and Scott Mollan INTERACTIVE REALITY ENTERTAINMENT (IRE) is an inexpensive, powerful

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Case Study #1: Room 101, Beijing, 2008

In 1999, when the original idea for “Faction” crystallized, we were still a long way from the dynamics currently afforded by HDSLRs… INTERACTIVE REALITY ENTERTAINMENT by Shannon Lowell Frady and Scott Mollan INTERACTIVE REALITY ENTERTAINMENT (IRE) is an inexpensive, powerful

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Interactive Reality Entertainment (IRE)

The first demonstration of R.E.D.’s predecessor, Interactive Reality Entertainment, developed with maverick creative director Scott Mollan (see some of his promo cards below). I first met Scott while shooting and producing a multinational print campaign for IBM, in 2003. Click

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Interactive Reality Entertainment (IRE)

The first demonstration of R.E.D.’s predecessor, Interactive Reality Entertainment, developed with maverick creative director Scott Mollan (see some of his promo cards below). I first met Scott while shooting and producing a multinational print campaign for IBM, in 2003. Click

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Featured / Leave a comment

Los Angeles, Dec 2014

General Lee’s afforded the latest execution of IRE with a single night’s interaction with unknown actors, advertised: Actors blended in as attendees and camera crew blended in as “media” covering the event. The end product: Visit the event’s Facebook page.

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Los Angeles, Dec 2014

General Lee’s afforded the latest execution of IRE with a single night’s interaction with unknown actors, advertised: Actors blended in as attendees and camera crew blended in as “media” covering the event. The end product: Visit the event’s Facebook page.

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Faction.tv Phoenix Chapter

Filming has begun for faction.tv‘s latest episode. Behind-the-scenes footage below: weapons training for Actress Vondalynn Dias. Stay tuned for more in this developing story…

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Faction.tv Phoenix Chapter

Filming has begun for faction.tv‘s latest episode. Behind-the-scenes footage below: weapons training for Actress Vondalynn Dias. Stay tuned for more in this developing story…

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/ News

Faction.tv and the Illicit Trade: A Reflection of the Real World

The BBC has fantastic technology reporting, so much so that it’s inspired an entire terabyte’s worth of content, arranged for an interactive multimedia story campaign which could last months. The latest article on the “Tor dark net” fuels the story

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/ News

Faction.tv and the Illicit Trade: A Reflection of the Real World

The BBC has fantastic technology reporting, so much so that it’s inspired an entire terabyte’s worth of content, arranged for an interactive multimedia story campaign which could last months. The latest article on the “Tor dark net” fuels the story

Rate this:

/ News

BBC Article Identifies Tour de Film’s Inflight Entertainment Opportunity

Airlines have a rare opportunity to plug right into what their vacationing customers want. An article in today’s BBC online offers some insight into the direction airlines are taking, all of which share some facet of what Tour de Film

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/ News

BBC Article Identifies Tour de Film’s Inflight Entertainment Opportunity

Airlines have a rare opportunity to plug right into what their vacationing customers want. An article in today’s BBC online offers some insight into the direction airlines are taking, all of which share some facet of what Tour de Film

Rate this: