Category Archives: Case Studies

Los Angeles, Dec 2014
General Lee’s afforded the latest execution of IRE with a single night’s interaction with unknown actors, advertised: Actors blended in as attendees and camera crew blended in as “media” covering the event. The end product: Visit the event’s Facebook page.

Los Angeles, Dec 2014
General Lee’s afforded the latest execution of IRE with a single night’s interaction with unknown actors, advertised: Actors blended in as attendees and camera crew blended in as “media” covering the event. The end product: Visit the event’s Facebook page.

Corporate Events
Imagine you’re going to a corporate event, or party. The next day, everyone who was at the party, including you, receives a video like this via email. In the video, you notice footage from the live event you just attended the

Corporate Events
Imagine you’re going to a corporate event, or party. The next day, everyone who was at the party, including you, receives a video like this via email. In the video, you notice footage from the live event you just attended the

Deeper into an Alternate Reality
Just how far are travelers willing to go? As noted in an earlier post, alternate reality games, or “ARGs,” employ emails, video, Twitter and Facebook accounts, all delivering content real-time as the story develops, to create the impression that the

Deeper into an Alternate Reality
Just how far are travelers willing to go? As noted in an earlier post, alternate reality games, or “ARGs,” employ emails, video, Twitter and Facebook accounts, all delivering content real-time as the story develops, to create the impression that the

Death in Cyprus – Redux
This new version is a combination of the original images shot in North Cyprus and footage and other stills of the same actress in Beijing. The point here is that once footage is shot in the traveler’s location, it can

Death in Cyprus – Redux
This new version is a combination of the original images shot in North Cyprus and footage and other stills of the same actress in Beijing. The point here is that once footage is shot in the traveler’s location, it can

Death in North Cyprus – May 2012
This was a relatively simple exercise in Recorded Experience Design, and possibly the simplest kind of product travelers might expect from Tour de Film. As an alternative to films, Tour de Film also offers fotonovels. This 1-minute, 30-second teaser (below)

Death in North Cyprus – May 2012
This was a relatively simple exercise in Recorded Experience Design, and possibly the simplest kind of product travelers might expect from Tour de Film. As an alternative to films, Tour de Film also offers fotonovels. This 1-minute, 30-second teaser (below)

Phoenix, 2012-2013
The latest test run of IRE, now fully integrated into a travel industry focus as Recorded Experience Design (RED), was called “Thrill Box.” A major hotel, along with a few other locally-based businesses, agreed to sponsor us to help execute

Phoenix, 2012-2013
The latest test run of IRE, now fully integrated into a travel industry focus as Recorded Experience Design (RED), was called “Thrill Box.” A major hotel, along with a few other locally-based businesses, agreed to sponsor us to help execute

Europe, Summer 2012
These were more exercises in production efficiency, from story concept to post production. Just prior to shooting in Europe, I ran another execution in Los Angeles, which took just 10 hours to produce a 5-minute short (watch it here).

Europe, Summer 2012
These were more exercises in production efficiency, from story concept to post production. Just prior to shooting in Europe, I ran another execution in Los Angeles, which took just 10 hours to produce a 5-minute short (watch it here).

New York, March 2012
After writing a script called “Wave,” I worked with actor Shing Ka to put together a trailer: Then, I organized a demo execution of the concept where actors were again injected, in character, at a party sponsored by Asahi. No

New York, March 2012
After writing a script called “Wave,” I worked with actor Shing Ka to put together a trailer: Then, I organized a demo execution of the concept where actors were again injected, in character, at a party sponsored by Asahi. No

Honolulu In Winter, October 2010
See the online blog of one of the film’s characters, anecdotalist Michael Hennessy, here. Below: A sampling of the film, and more than a trailer. Download the entire film here. Although the product placement opportunities are there for hotels, airlines,

Honolulu In Winter, October 2010
See the online blog of one of the film’s characters, anecdotalist Michael Hennessy, here. Below: A sampling of the film, and more than a trailer. Download the entire film here. Although the product placement opportunities are there for hotels, airlines,

Case Study #1: Room 101, Beijing, 2008
In 1999, when the original idea for “Faction” crystallized, we were still a long way from the dynamics currently afforded by HDSLRs… INTERACTIVE REALITY ENTERTAINMENT by Shannon Lowell Frady and Scott Mollan INTERACTIVE REALITY ENTERTAINMENT (IRE) is an inexpensive, powerful

Case Study #1: Room 101, Beijing, 2008
In 1999, when the original idea for “Faction” crystallized, we were still a long way from the dynamics currently afforded by HDSLRs… INTERACTIVE REALITY ENTERTAINMENT by Shannon Lowell Frady and Scott Mollan INTERACTIVE REALITY ENTERTAINMENT (IRE) is an inexpensive, powerful