Interactive Reality Entertainment (IRE)

The first demonstration of R.E.D.’s predecessor, Interactive Reality Entertainment, developed with maverick creative director Scott Mollan (see some of his promo cards below). I first met Scott while shooting and producing a multinational print campaign for IBM, in 2003.


Click here to download a pdf of our original idea for the first large-scale demonstration of IRE for Sony Ericsson, Absolut Vodka, and others.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: