Interactive Reality Entertainment (IRE)


The first demonstration of R.E.D.’s predecessor, Interactive Reality Entertainment, developed with maverick creative director Scott Mollan (see some of his promo cards below). I first met Scott while shooting and producing a multinational print campaign for IBM, in 2003.

MOO-AD-2 MOO-AD-3 MOO-AD-4 MOO-AD

Click here to download a pdf of our original idea for the first large-scale demonstration of IRE for Sony Ericsson, Absolut Vodka, and others.

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