Europe, Summer 2012

These were more exercises in production efficiency, from story concept to post production. Just prior to shooting in Europe, I ran another execution in Los Angeles, which took just 10 hours to produce a 5-minute short (watch it here).

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Europe, Summer 2012

These were more exercises in production efficiency, from story concept to post production. Just prior to shooting in Europe, I ran another execution in Los Angeles, which took just 10 hours to produce a 5-minute short (watch it here).

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New York, March 2012

After writing a script called “Wave,” I worked with actor Shing Ka to put together a trailer: Then, I organized a demo execution of the concept where actors were again injected, in character, at a party sponsored by Asahi. No

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New York, March 2012

After writing a script called “Wave,” I worked with actor Shing Ka to put together a trailer: Then, I organized a demo execution of the concept where actors were again injected, in character, at a party sponsored by Asahi. No

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Honolulu In Winter, October 2010

See the online blog of one of the film’s characters, anecdotalist Michael Hennessy, here. Below: A sampling of the film, and more than a trailer. Download the entire film here. Although the product placement opportunities are there for hotels, airlines,

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Honolulu In Winter, October 2010

See the online blog of one of the film’s characters, anecdotalist Michael Hennessy, here. Below: A sampling of the film, and more than a trailer. Download the entire film here. Although the product placement opportunities are there for hotels, airlines,

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Case Study #1: Room 101, Beijing, 2008

In 1999, when the original idea for “Faction” crystallized, we were still a long way from the dynamics currently afforded by HDSLRs… INTERACTIVE REALITY ENTERTAINMENT by Shannon Lowell Frady and Scott Mollan INTERACTIVE REALITY ENTERTAINMENT (IRE) is an inexpensive, powerful

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Case Study #1: Room 101, Beijing, 2008

In 1999, when the original idea for “Faction” crystallized, we were still a long way from the dynamics currently afforded by HDSLRs… INTERACTIVE REALITY ENTERTAINMENT by Shannon Lowell Frady and Scott Mollan INTERACTIVE REALITY ENTERTAINMENT (IRE) is an inexpensive, powerful

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Interactive Reality Entertainment (IRE)

The first demonstration of R.E.D.’s predecessor, Interactive Reality Entertainment, developed with maverick creative director Scott Mollan (see some of his promo cards below). I first met Scott while shooting and producing a multinational print campaign for IBM, in 2003. Click

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Interactive Reality Entertainment (IRE)

The first demonstration of R.E.D.’s predecessor, Interactive Reality Entertainment, developed with maverick creative director Scott Mollan (see some of his promo cards below). I first met Scott while shooting and producing a multinational print campaign for IBM, in 2003. Click

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